I’ve held this in for 5 years now but I just can’t do it any more. It is pronounced ‘Ee-rack’ and not ‘Eye-rack’. (hear it here). I mean seriously this is just annoying on so many levels isn’t it? First it shows the world that we are silly ignorant Americans. Then if we really know how to pronounce it correctly and we refuse to do it, then we are being dis-respectful. What is the problem?